Chapter 2; Winging it…
I didn’t have a plan.
I mean that I didn’t have a business plan. I had no financial plan, cash flow or P&L forecasts. Looking back, I am even more shocked that despite all my training, I had given little thought to the “brand” I was creating, no competitor analysis, no SWOT analysis. Of course for several months I was not even legally trading; yet nobody cared, least of all the clients. They wanted me to find them people. Fast. Like, today. And to my surprise, when I did , they all paid the fees.